India’s Startups
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HustlingStartups is a newsroom for founders, builders, and operators. We track what’s launching, what’s raising, and what’s actually shipping.

Tracking Startup launches before they trend

UPI Goes Global: How India’s Digital Payments System Is Becoming a World Standard
FeaturedJan 30 • HS DeskTech

UPI Goes Global: How India’s Digital Payments System Is Becoming a World Standard

UPI’s planned launch in Japan isn’t just a convenience upgrade for Indian travellers — it’s a signal that India’s digital public infrastructure is maturing into a global payments standard. Built as an open, interoperable, real-time protocol (not a single app), UPI has already transformed how a billion-plus people move money instantly and cheaply. As developed economies begin adopting UPI rails and QR-based acceptance, the global payments narrative starts to shift: world-class financial infrastructure doesn’t have to come from the West. It can be India-led — and quietly reshape how nations design cashless economies.

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Inside Pilates d’Luxe: A Franchise Opportunity Shaping India’s Luxury Fitness Market
Success Story

Inside Pilates d’Luxe: A Franchise Opportunity Shaping India’s Luxury Fitness Market

Pilates d’Luxe is opening doors for wellness entrepreneurs to build profitable, premium Pilates studios through a structured franchise model. With strong demand, loyal clientele, and centralized operational support, the brand offers partners a ready-to-scale business in India’s rapidly growing luxury fitness market.

HS DeskJan 21
Blinkit Case Study: How Deepinder Goyal Fixed Quick Commerce Economics in India
Case Studies

Blinkit Case Study: How Deepinder Goyal Fixed Quick Commerce Economics in India

Blinkit’s turnaround under Deepinder Goyal proves that quick commerce doesn’t fail because of speed—it fails without discipline. By enforcing unit economics, tightening operations, and treating 10-minute delivery as infrastructure rather than hype, Blinkit evolved from a high-burn experiment into a sustainable, execution-led business.

HS DeskJan 19
Paytm Success Story: How Paytm Built India’s Fintech Backbone
Success Story

Paytm Success Story: How Paytm Built India’s Fintech Backbone

Paytm’s journey from a recharge app to India’s fintech backbone is a story of preparation meeting opportunity. Built for India’s scale, tested by demonetisation and competition, and reshaped through reinvention, Paytm offers a blueprint for founders building infrastructure-first startups.

HS DeskJan 16


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