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Blinkit Case Study: How Deepinder Goyal Fixed Quick Commerce Economics in India

Blinkit Case Study: How Deepinder Goyal Fixed Quick Commerce Economics in India

Blinkit’s turnaround under Deepinder Goyal proves that quick commerce doesn’t fail because of speed—it fails without discipline. By enforcing unit economics, tightening operations, and treating 10-minute delivery as infrastructure rather than hype, Blinkit evolved from a high-burn experiment into a sustainable, execution-led business.

Jan 191 min read