Rajat Shivnani
Rajat Shivnani
Entrepreneur • Franchise Architect • Founder of Pilates d’Luxe
Rajat Shivnani is a franchise strategist and business founder shaping modern fitness and franchise ecosystems in India. With an academic foundation from prestigious global institutions and a diverse professional journey spanning startups, consulting, and operations, Rajat has built a reputation as a long-term thinker and execution-oriented leader. His current focus is on scaling Pilates d’Luxe, a luxury wellness and fitness brand built for franchise expansion.
Academic and Early Professional Background
Rajat’s approach to business reflects a strong grounding in management and strategy. He completed his Postgraduate Programme (PGP) from the Indian School of Business (ISB)—one of Asia’s leading business schools—where he refined his understanding of customer obsession, brand positioning, and scalable systems. He also studied abroad at Trinity College Dublin, enhancing his global business perspective, and attended the Delhi College of Arts and Commerce, laying an early foundation in commerce studies.
This blend of international and Indian business education equipped Rajat with analytical rigor and strategic clarity, key traits he has carried forward into his entrepreneurial ventures.
From Startup Founder to Franchise Consultant
Rajat’s entrepreneurial journey has roots in early ventures such as Oh My Burrito Private Limited, where he served as Founder and Managing Director. In this role, he gained firsthand experience in brand development, operations, and food retail—lessons that would later inform his broader franchise strategy work.
Parallel to his startup work, Rajat built credibility as a franchise consultant, helping global brands enter and scale in the Indian market. He has held consultancy roles at leading franchise strategy firms including Stratvue, Franchisevue, and Med Clinic Magnet, enabling him to translate global business models into Indian opportunities.
Through these roles, he has advised on operational execution, partner engagement, and strategic roll-outs—skills that now feed directly into his own franchising initiatives.
Pilates d’Luxe: A Luxury Fitness Franchise on the Rise
The flagship project defining Rajat’s current journey is Pilates d’Luxe—a French-inspired luxury Pilates studio brand he is building for large-scale franchise expansion. As he shared on LinkedIn, what began as a single studio has rapidly grown to serve 300+ clients, with plans to expand to 30+ studios across India and internationally within the year. This ambitious expansion reflects Rajat’s expertise in structuring operational systems that can be scaled with consistency and quality.
Pilates d’Luxe is positioned at the crossroads of wellness, premium fitness, and franchise scalability—catering to a growing audience that values lifestyle experiences and long-term well-being.
Leadership Philosophy & Strategic Vision
Across ventures, Rajat’s leadership is defined by:
- Execution excellence grounded in analytical strategy
- Customer-centric business models informed by premium branding
- Franchise expansion frameworks that balance quality with growth
- Global perspective with local execution proficiency
His ability to work across industries—from food and consulting to fitness and franchising—speaks to adaptability and a systems-driven mindset: two hallmarks of enduring entrepreneurial success.
Impact & Future Direction
Rajat’s current trajectory with Pilates d’Luxe points to a broader role as a builder of lifestyle brands that scale through franchise design. He remains actively involved in strategic consulting, business planning, and partner ecosystem development—all while advancing his own ventures toward sustainable national and global growth.
With a background that bridges startup grit, corporate strategy, and franchise execution, Rajat Shivnani is shaping business models that are both visionary and scalable—key ingredients of next-generation Indian entrepreneurship.